“If we’re just like here’s some money, go blow it. What are we actually reinforcing to them when we have them do that kind of thing? We created something called BusyPay where you can literally give money to a kid, and it goes into three different buckets where it’s like a balanced financial approach. They can invest in stock, they can give to charity, they can put some money on a card and make some transactions that you can see,” Murset said.