Agassi Sports Entertainment Launches Global Pickleball Championship

LAS VEGAS — Las Vegas is gearing up to become the global home of a new pickleball championship series, organizers announced Tuesday.

Agassi Sports Entertainment, headquartered in Las Vegas, revealed plans for the World Series of Pickleball, a global pickleball championship property developed in partnership with international event group TEAM Marketing. The event is intended to blend competitive sport with entertainment, hospitality, and international media exposure.

Pickleball’s popularity has surged nationwide, and organizers believe the World Series will showcase Las Vegas as a premier destination for both sports fans and competitors. The championship is expected to feature marquee open formats, team competitions, and substantial prize purses that attract players of all skill levels from across the globe — all under the management expertise brought by TEAM Marketing, known for helping build major international competitions.

Tennis legend Andre Agassi, a significant shareholder with Agassi Sports Entertainment, said the event aims to elevate pickleball while driving economic activity in Las Vegas. The property will pursue sponsorship, ticketing, hospitality partnerships, and global distribution channels as part of its long-term commercial growth strategy.

Event planners say Las Vegas was chosen due to its central location, vibrant sports culture, and world-class entertainment infrastructure. If successful, the World Series of Pickleball could add another major annual attraction to the valley’s expanding sports calendar.

Source: PR Newswire / Agassi Sports Entertainment