Reno Arch Lights up Pink

NEVADA – The Reno Arch will remain pink throughout October to help raise awareness for the need for regular screening mammograms to help detect breast cancers earlier when they’re easier to treat.

In October, many establishments in northern Nevada, as well as the rest of the state, light their signs and buildings pink to draw attention to the issue of breast cancer.

The vital activity during the Paint Nevada Pink campaign that goes along with this awareness is for Nevadans to accept the commitment to get checked for breast cancer over the next 12 months or tell a loved one to do so.

Cari Herington, the executive director of the Nevada Cancer Coalition, has said, “Breast cancer screening can be intimidating, overwhelming, and a low priority for some women.” These women may be concerned about when to begin screening, how often to screen, and whether or not they are affected by factors like genetics or dense breast tissue. Since we launched Paint Nevada Pink, we have worked with our partners to spread a unified message: that getting a mammogram every year starting at age 40 increases the likelihood of detecting breast cancer at an early, more treatable stage.

“We also advise women to initiate the dialogue with their healthcare providers before the age of 40 to identify if they should start screening earlier due to family history or higher risk factors,” Herington added.

Visit http://PaintNevadaPink.com for details and to make a personal pledge.

Credits: 2News