Telehealth Company Visibly Settles Deceptive Business Practices Investigation for $34,482.21

NEVADA – Nevada Attorney General Aaron Ford has announced that Visibly, a telehealth company, has agreed to a settlement worth $34,482.21. The settlement resolves an investigation into the company’s deceptive business practices related to marketing and selling an online vision test and other products.

A multi-state investigation was launched after the FDA sent a warning letter to Visibly regarding the marketing of its online vision tests without the necessary clearance or approval. The investigation raised concerns about claims made by Visibly about the accuracy and safety of their online vision tests, including their assertion that the tests were as accurate as in-person exams.

Misrepresentations regarding customer satisfaction rates and satisfaction guarantees were also investigated. According to Ford’s office, over 3,000 Nevadans were affected by the company’s deceptive practices.

As part of the settlement, Visibly will be required to pay $500,000 to participating states and adhere to certain standards. These include not marketing or selling any product to consumers unless it can be legally marketed or sold in accordance with the Food, Drug, and Cosmetic Act or other FDA authority. Visibly must also clearly label that its products have not been endorsed by any provider appearing on its “Find a Doctor” feature and disclose that its online vision test is not a substitute for an in-person comprehensive eye examination.

The states of Illinois, Mississippi, Nebraska, Pennsylvania, South Dakota, Texas, Vermont, Washington, and Wisconsin also participated in the settlement. Ford stated that his office will continue to hold accountable companies that target Nevadans with scams and deceptions.

Credits: KOLOTV