The Creation of Filipino Town in Las Vegas

Las Vegas, NV — Rozita V. Lee, a prominent Filipino-American community leader, is spearheading efforts to establish “Filipino Town,” which would become Clark County’s second official cultural district and the first of its kind in the nation.

“It’s in here,” Lee said, patting her heart while expressing her pride in her Filipino heritage. “We have beautiful culture. We have beautiful people.”

The proposed 1.2-mile corridor along Maryland Parkway, from Desert Inn to Flamingo Road, would serve as a hub for the thriving Filipino community in the Las Vegas Valley. Anchored by Seafood City, a beloved supermarket for Filipino ingredients, the area is home to about 25 Filipino-American-owned businesses, including many in the Boulevard Mall.

Community Legacy

During a recent public hearing, Lee, who served on the White House advisory commission for Asian American and Pacific Islander communities, presented her vision to Clark County commissioners, supported by many attendees in traditional Filipino attire.

“Filipino Town would be our legacy,” said Istorya restaurant owner Walbert Castillo. “The Las Vegas legacy.”

Filipino leaders emphasized their community’s contributions to Nevada, from economic and political engagement to healthcare, education, and business. Commissioner William McCurdy II praised the area’s energy, describing it as “amazing vibes” and pledged his support.

A Growing Community

More than 200,000 Filipinos now call Nevada home, a sharp rise from the five Filipinos recorded in the 1920 U.S. Census. Over the years, the community has significantly shaped Las Vegas’ culture and history, from crafting iconic neon signs to serving in leadership roles.

Lee, now 90, reflects on the changes she’s witnessed since moving to Las Vegas from Hawaii 45 years ago. “Yes, we love our Philippines, but we love America. That’s why we came to settle here, so we can contribute,” she said.

Path to Approval

The proposed district must pass several hurdles, including approval from the Paradise Town Advisory Board and a final vote by the Clark County Commission. If successful, Filipino Town could officially become a cultural landmark by next year.

Lee considers this initiative her calling. “This is a season for Filipinos,” she said, underscoring the cultural and economic significance of the district for generations to come.

Residents and businesses eagerly await this milestone, celebrating the rich Filipino heritage and its contributions to Las Vegas.

Source: Review Journal