Home>775Times>Quality of the Wrapping Affects Perception According to UNR Researchers

Quality of the Wrapping Affects Perception According to UNR Researchers

By TheNevadaGlobeStaff, December 16, 2022 9:16 am

RENO, Nev. (775 Times, NV Globe) – It’s the holiday season, and for many, that means wrapping the ideal gift, but local researchers wanted to investigate if people genuinely enjoy gifts that are better wrapped.

The results are in, and the research is a comfort to those who struggle to find the right wrap job.

Two UNR academics tested different behavioral groups and discovered that sloppily wrapped presents are preferred over well-wrapped ones. After comparing the best-wrapped gifts from past years, the concept was born. But it all depends on who receives the gift, according to Dr. Brett Rixom.

According to the study, presents with poor wrapping lessen expectations, causing the receiver to be pleasantly surprised when they opened it.

“For friends, you don’t have to spend the time, you don’t have to be as stressed about it. On the other hand, things are different for acquaintances.”

Researchers think this because with friends, the status of the connection is already established. However, Rixom said that for acquaintances, the contrary was discovered true, because wrapping is employed as an indication for the status of the connection. When the gift is carefully wrapped, it signals to them that the connection is cherished, which might influence how they perceive the actual gift.

Credits: My News 4

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