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Senator Jacky Rosen (D-NV) Photo: @RosenforNevada

Dem Senate Majority PAC Reserves $36M For Nevada Airwaves

Early $36 million ad buy to reelect Senator Jacky Rosen will reserve airtime at lower rates

By Megan Barth, January 29, 2024 12:37 pm

All eyes on the battleground state of Nevada as the U.S. Senate hangs in the balance as Republicans and Democrats vie for the majority. Republicans need a net gain of one or two seats to flip the chamber, depending on who wins the White House in 2024. With the retirement of Senator Joe Manchin (D-WV) and President Joe Biden’s tanking poll numbers, the Senate Majority PAC, a Democratic super PAC tied to Senator Chuck Schumer (D-NY), has announced a $36 million ad buy in Nevada to reelect Senator Jacky Rosen.

In news first shared with Politico, the super PAC will begin reserving ad space early to reserve airtime at lower rates in the Silver State:

Democrats are facing a brutal Senate map in 2024. The retirement of Sen. Joe Manchin (D-W.V.) means that Republicans could win Senate control just by capturing the White House. If they lose the presidency, they will need just one more Senate seat.

Montana and Nevada are two states crucial to defending Democrats’ narrow Senate majority. Senate Majority PAC is placing reservations early in markets where TV ad space will disappear quickly, locking in both air time and lower rates.

Las Vegas, a market that will host competitive House, Senate and presidential races, will soon surge in pricing. There will not be a contested presidential race in Montana, but the state has several smaller media markets that could fill up quickly with Senate and House ads.

“Democrats are in a strong position to hold our Senate majority with incumbent Senators who have always put their constituents first and Republican opponents who are wildly out of touch with voters,” said JB Poersch, the president of Senate Majority PAC. “With more state reservations to come, these initial ad buys in Montana and Nevada build on our strong momentum kicking off the new year and help put us in a position to win.”

Senator Catherine Cortez Masto (D-NV) narrowly held her seat against Adam Laxalt, securing her reelection by a mere 8,000 votes. Senator Rosen announced that she is anticipating another close race against her GOP challenger and has taken aim at Captain Sam Brown, one of nine GOP primary candidates, but the only candidate who has raised millions and enjoys the early backing of the National Republican Senatorial Committee. Brown, an injured Army war veteran, lost the primary to Adam Laxalt in 2022 and recently announced his endorsement of former President Donald Trump.

Trump has yet to endorse any of the GOP hopefuls, but during a rally in Las Vegas this past weekend, the former president vowed to flip Nevada red and referred to the Senate race as “interesting.”

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